ANEW Make-up
The Best Collagen-Boosting Make-up for Mature Skin
As we get older, our skin changes — and the make-up we once loved doesn’t always love us back. Foundations that used to glide on can start to sit in fine lines, concealers may dry out, and lipstick doesn’t quite deliver that youthful glow anymore.
That’s why Avon created ANEW Make-up — the next generation of make-up for mature skin. Designed by skincare experts, it’s make-up that not only looks beautiful on your skin but actually works to improve it over time.
Science Meets Beauty: What Makes ANEW Different
Powered by Avon’s exclusive Dual-Collagen Boosting Protinol™ technology, the ANEW make-up range helps restore years of collagen loss in just 7 days. It’s proven to refine, renew, and boost skin radiance — all while giving you flawless coverage.
Protinol™ was co-created by dermatologists and scientists to deliver all the benefits of retinol — but without the irritation. That means smoother, firmer, and more luminous skin with every use.
The ANEW Make-up Range
💎 ANEW Refine & Renew Foundation – The ultimate collagen-boosting foundation for a smooth, radiant finish that visibly improves your skin’s texture.
💎 ANEW Refine & Renew Concealer – A brightening anti-ageing concealer that smooths, plumps, and refreshes tired eyes without settling into lines.
💎 ANEW Revival Serum Lipstick – A hydrating, anti-ageing lipstick that improves lip condition in just 7 days.
💎 ANEW Expert Lash & Brow Revival Serum – A powerful serum proven to enhance lash and brow fullness in 4 weeks.
Why It’s the Perfect Make-up for Mature Skin
Most make-up is designed for younger skin — but ANEW is made for real women who want confidence and care in every application. This collection combines the look of make-up with the long-term benefits of skincare. Think of it as your beauty routine and skincare regime rolled into one.
If you’re ready to switch to make-up that supports your skin as it changes, ANEW Make-up is your must-have range. It’s smart beauty backed by science.
Where to Shop
Shop the full ANEW Refine & Renew range now through our Avon Online Store or digital brochure